The goal of this project was to conduct a market analysis and based on the findings create a report for Holmen AB that promotes a specific type of paper.
The promotion of the product was designed in a detailed white paper that presented the company, its values and the product itself. It was complemented by a social media campaign that would link to the the report and make it more attractive to the target audience.
This was a collaborative group project. My focus was designing the report and working with the new corporate identity of Holmen as well as creating the content for social media. During the project we worked in close collaboration with the Marketing manager of Holmen to archive a product which is representing the key values of Holmen accurately.
Team: Erika Wiktorson, Jekaterina Basjuka, Charlotte Bertzen, Ellen Sörnäs, Nicole Ulman