Project Overview:
The objective of this project was to conduct a market analysis and create a promotional report for Holmen AB, highlighting a specific type of paper product. The report aimed to showcase the company, its values, and the unique qualities of the product to attract the target audience.
The objective of this project was to conduct a market analysis and create a promotional report for Holmen AB, highlighting a specific type of paper product. The report aimed to showcase the company, its values, and the unique qualities of the product to attract the target audience.
Research & Insights:
We began by conducting a thorough market analysis to understand the target audience’s needs and preferences. This research helped inform the design direction and content strategy for the report and social media campaign.
We began by conducting a thorough market analysis to understand the target audience’s needs and preferences. This research helped inform the design direction and content strategy for the report and social media campaign.
Design Approach:
My role focused on designing the report and integrating Holmen’s new corporate identity. I worked to ensure the design not only visually aligned with Holmen’s brand but also conveyed the product’s benefits clearly and effectively. Additionally, I was responsible for creating engaging content for the social media campaign, which was designed to drive traffic to the report and increase its appeal to the target audience.
My role focused on designing the report and integrating Holmen’s new corporate identity. I worked to ensure the design not only visually aligned with Holmen’s brand but also conveyed the product’s benefits clearly and effectively. Additionally, I was responsible for creating engaging content for the social media campaign, which was designed to drive traffic to the report and increase its appeal to the target audience.
Collaboration:
This was a collaborative group project, and we worked closely with Holmen’s Marketing Manager to ensure the report and campaign accurately reflected the company’s core values and effectively communicated the product’s unique selling points.
This was a collaborative group project, and we worked closely with Holmen’s Marketing Manager to ensure the report and campaign accurately reflected the company’s core values and effectively communicated the product’s unique selling points.
Outcome:
The project successfully resulted in a detailed white paper complemented by a strategic social media campaign, both designed to promote the paper product to the right audience and enhance the company's visibility.
The project successfully resulted in a detailed white paper complemented by a strategic social media campaign, both designed to promote the paper product to the right audience and enhance the company's visibility.
Team: Erika Wiktorson, Jekaterina Basjuka, Charlotte Bertzen, Ellen Sörnäs, Nicole Ulman