Project Overview:
As part of the summer course Co-Design of Digital Health Innovations at Uppsala University, I collaborated with students from the public health sector to design a prototype for an app aimed at encouraging physical and social activity for dog owners and their dogs.
Problem Statement:
Dog owners often struggle to find motivation to exercise both themselves and their pets, leading to a sedentary lifestyle for both. The goal of the app was to provide a fun, motivational way to encourage exercise and socialization, improving the overall well-being of both the dog and the owner.
Target Audience:
The primary users are dog owners who want to incorporate more physical activity into their daily routines. These users are motivated by the health benefits of exercise, as well as the desire to bond with their pets in a social and supportive environment.
Design Approach:
I used a user-centered design process to develop the app, focusing on creating an engaging and motivational experience. The app's tone of voice was designed to be positive and affirming, celebrating achievements and fostering a guilt-free environment. The aim was to create a safe, supportive space that encouraged users to engage in physical and social activities without feelings of shame or pressure.
Outcome & Feedback:
At the final presentation, our team received positive feedback from professors and industry innovators, who appreciated the app’s potential to improve both physical and mental health. The feedback also included suggestions for further development, encouraging us to continue refining the concept. Motivated by the strong reception, part of our team reached out to the Uppsala University Innovation Centre to explore the next steps for bringing this idea to life.
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